Havas LuxHub is a global centre of excellence for fashion, luxury and high-net-worth marketing.
The Havas LuxHub vision is to be the world's best company at creating meaningful connections between consumers and fashion/luxury brands, using creativity, media and innovation.
As part of Havas, one of the five largest global marketing and advertising agency networks, LuxHub brings to fashion and luxury brands a complete marketing services offering, with four key pillars:
1. Trends and Insights
2. Media Services
3. Creative Development
4. Relationship Marketing
DEDICATED LUXURY TEAM:
Our strategic team of insights, media, creative and digital professionals are immersed and entrenched in luxury, and have the experience and understanding of the needs of luxury clients.
TRENDS INSIGHT AND LUXURY MARKET INTELLIGENCE:
SCB Partners, the leading trends and insights consultancy for the luxury and fashion industry, forms a core part of the LuxHub proposition.
LOCAL AND INTERNATIONAL MEDIA BUYING POWER:
Clients will benefit from Havas Media’s global buying power and media relationships. With billings in excess of $18 billion, Havas Media knows how to stretch client budget the farthest.
BETC ETOILE ROUGE, one of the world’s foremost creative agencies for luxury, fashion and beauty brands, forms a core part of our creative and consultancy offering.
LUXURY DIGITAL POWERHOUSE:
LuxHub’s relationships in luxury media are far-reaching, underpinned by the Havas digital powerhouse. Havas’ digital income is the highest of any integrated agency.
LuxHub operates across Havas.
Havas is the 5th largest global communications company, with $18 billion in billings.Founded in 1835 in Paris, the Group now employs 20,000 people in over 126 international markets. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas is organized into two divisions: Havas Media Group and Havas Creative Group.
Havas Media Group operates in over 100 countries, and incorporates four major commercial brands: Havas Media, Arena Media, Forward Media and Havas Sports & Entertainment, the industry’s largest brand engagement network. Our mission is to create meaningful connections between brands and people.
Havas Creative Group incorporates the Havas Worldwide network, 316 offices in 75 countries, the Arnold micro-network, 15 agencies in 12 countries as well as several leading agencies including BETC, the creative hive designed to connect brands with the world.
Livia Stefanini is Head of Havas LuxHub UK. Prior to joining Havas, Livia secured a wealth of experience with premium, luxury and lifestyle brans via agencies and in-house including Valentino, NetJets, BMW (interactive), Dorchester Collection Hotels, The Wall Street Journal, Lindt, Avon fragrances and Max Factor.
Livia received her BA in International Relations and History from Tufts University.
Graduated from Sciences Po Paris and Berkeley (CA, USA), Brune started her career at Havas Paris as a consultant specialized in branding and advertising. In 2010, she was appointed as New Business and Marketing Director of Havas Paris, a position she took up for 4 years.
In 2014, she has joined BETC Luxe as deputy managing director. And in 2018, following the merge with Etoile Rouge, Brune is appointed Managing Director of BETC ETOILE ROUGE, the agency of BETC dedicated to luxury, fashion and beauty brands.
She leads a team of 70 people and many international and integrated accounts such as AccorHotels Luxury brands, Eric Bompard, LVMH Prize, the Louis Vuitton Foundation, Le Bon Marché and Yves Saint Laurent Beauty.
Brune is also publisher of Mastermind Magazine, a cultural magazine created with the stylist Marie-Amélie Sauvé.
Elisa is responsible for market research reporting, trend forecasting and broad industry analysis for a range of luxury clients. From Rio de Janeiro, she has had experience in Brazil, New York, Paris and London in various fields such as digital marketing, experiential marketing, television and PR, having always been especially passionate about luxury.
BA in Communication with minor in French from Boston College & MS in Digital Marketing from NYU.