Havas LuxHub is a global centre of excellence for fashion, luxury and high-net-worth marketing.
The Havas LuxHub vision is to be the world's best company at creating meaningful connections between consumers and fashion/luxury brands, using creativity, media and innovation.
As part of Havas, one of the five largest global marketing and advertising agency networks, LuxHub brings to fashion and luxury brands a complete marketing services offering, with four key pillars:
1. Trends and Insights
2. Media Services
3. Creative Development
4. Relationship Marketing
DEDICATED LUXURY TEAM:
Our strategic team of insights, media, creative and digital professionals are immersed and entrenched in luxury, and have the experience and understanding of the needs of luxury clients.
TRENDS INSIGHT AND LUXURY MARKET INTELLIGENCE:
SCB Partners, the leading trends and insights consultancy for the luxury and fashion industry, forms a core part of the LuxHub proposition.
LOCAL AND INTERNATIONAL MEDIA BUYING POWER:
Clients will benefit from Havas Media’s global buying power and media relationships. With billings in excess of $18 billion, Havas Media knows how to stretch client budget the farthest.
BETC Luxe, one of the world’s foremost creative agencies for fashion and luxury, forms a core part of our creative and consultancy offering.
LUXURY DIGITAL POWERHOUSE:
LuxHub’s relationships in luxury media are far-reaching, underpinned by the Havas digital powerhouse. Havas’ digital income is the highest of any integrated agency
LuxHub operates across Havas.
Havas is the 5th largest global communications company, with $18 billion in billings.Founded in 1835 in Paris, the Group now employs 20,000 people in over 126 international markets. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas is organized into two divisions: Havas Media Group and Havas Creative Group.
Havas Media Group operates in over 100 countries, and incorporates four major commercial brands: Havas Media, Arena Media, Forward Media and Havas Sports & Entertainment, the industry’s largest brand engagement network. Our mission is to create meaningful connections between brands and people.
Havas Creative Group incorporates the Havas Worldwide network, 316 offices in 75 countries, the Arnold micro-network, 15 agencies in 12 countries as well as several leading agencies including BETC, the creative hive designed to connect brands with the world.
Livia Stefanini is Strategy Director of Havas LuxHub across all media, creative and brand consulting projects with 10 years experience in New York, Sydney and London. Premium client-service and in-house experience prior to joining LuxHub include Valentino, NetJets, BMW (interactive), Dorchester Collection Hotels, The Wall Street Journal, Lindt, Avon fragrances and Max Factor.
Livia received her BA in International Relations and History from Tufts University.
Graduated from Sciences Po Paris and Berkeley (CA, USA), Brune started her career at Havas Paris as a consultant specialised in branding and advertising. In 2010, she was appointed as New Business and Marketing Director, a position she took up for 4 years. It was in May 2014 that Brune joined BETC Luxe’s teams as Managing Director, and since then leads a team of 60 people and has been in charge of many international and integrated budgets such as AccorHotels, Chaumet, Coty, Eric Bompard, LVMH Prize, Le Bon Marché, and Yves Saint Laurent Beauté.
As such, she leads a team of about 40 people and has been in charge of leading many international and integrated budgets such as Louis Vuitton, La Fondation Louis Vuitton, LVMH Prize, Le Bon Marché, Fendi, Cointreau or Yves Saint Laurent Beauty. Since joining BETC Luxe, she has actively contributed to the agency development.
Elisa is responsible for market research reporting, trend forecasting and broad industry analysis for a range of luxury clients. From Rio de Janeiro, she has had experience in Brazil, New York, Paris and London in various fields such as digital marketing, experiential marketing, television and PR, having always been especially passionate about luxury.
BA in Communication with minor in French from Boston College & MS in Digital Marketing from NYU.