Follow US:

Survey

The Chinese Luxury Consumer

CHINA IS THE BIGGEST SPENDER OF LUXURY GOODS MORE THAN ANY OTHER NATIONALITY, WITH OVER A THIRD OF GLOBAL LUXURY SALES COMING FROM THE COUNTRY. THE CHINESE LUXURY CONSUMER IS YOUNGER THAN THOSE IN THE WEST AND VALUES PRODUCTS MORE THAN EXPERIENCES – ALL CHARACTERISTICS AND OPPORTUNITIES THAT SHOULD BE CONSIDERED BY LUXURY AND FASHION BRANDS.

China is the biggest spender of luxury goods more than any other nationality, with over a third of global luxury sales coming from the country. The Chinese luxury consumer is younger than those in the West and values products more than experiences – all characteristics and opportunities that should be considered by luxury and fashion brands.

10 Things You Need to Know about the Chinese Luxury Consumer

  1. Product vs experience
  2. Superbrand sovereignty
  3. International consumption
  4. UK on the rise
  5. Making a statement
  6. Media usage mimics Europe
  7. Social acceptability
  8. Young game changers
  9. Sustainability
  10. Bright horizons