The Global Luxury Customer Journey

The Luxury Customer Journey (LCJ) provides an initial snapshot of the most important marketing KPI’s (top of mind, spontaneous and total awareness) before delving deeper into the more relevant content and touch points that build brand awareness and intention to buy, from traditional press and celebrity endorsement to digital word of mouth and bloggers. The … Continued

The Luxury Customer Journey

The LCJ provides a clear understanding of the strategic roadmap luxury fashion companies need to develop to engage their target in each market analysed, with a strong focus on their digital transformation. Furthermore, the report detects which content and touch points are most relevant to increase brand awareness, desirability and intention to buy of luxury items, ranging from traditional … Continued