Users of Apple TV will be able to download the The Journal, Mr Porter’s weekly digital publication which will offer shoppable content such as apparel, accessories and lifestyle items.
Weekly content will include short videos and films such as how-to videos and tutorials as well as behind-the-scenes footage.
Jeremy Langmead, brand and content director at Mr Porter, states: “As our customers have always had the ease and opportunity to shop directly from the digital pages and video-series of The Journal, we’re now thrilled they’ll be able to connect their shopping experience with the viewing-pleasure of video series and short films within Apple TV’s network of innovative channels and first rate content.”
Consumers can connect the TV app to their mobile or tablet device allowing for a multi-screen experience.
“As we aim to create innovative new omnichannel retail experiences by combining TV and e-commerce,” said Yoox Net-a-porter chief executive officer Federico Marchetti, “the vision of shopping luxury via Apple TV is now a reality. We are pleased that Mr Porter is among the first to give luxury customers a great new way to shop.”