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Evolution of Fashion Media

THE EVOLUTION OF FASHION MEDIA COVERS HOW DIGITAL HAS AFFECTED MEDIA AND THE CHALLENGES BRANDS ARE FACED WITH. CUSTOMISED CONTENT AND THE POWER OF INSTANT PURCHASES HAS BECOME THE CUSTOMER EXPECTATION. AS CONSUMERS SPEND MORE AND MORE TIME ONLINE AND ON THEIR MOBILE PHONES MORE THAN ON ANY OTHER CHANNEL, BRANDS SHOULD ADAPT THEIR MEDIA STRATEGIES ACCORDINGLY.

The evolution of fashion media covers how digital has affected media and the challenges brands are faced with. Customised content and the power of instant purchases has become the customer expectation. As consumers spend more and more time online and on their mobile phones more than on any other channel, brands should adapt their media strategies accordingly.

10 Things You Need to Know About the Evolution of Fashion Media

  1. Consumer clustering
  2. From programmatic to performance
  3. Customised content
  4. Driving footfall via geolocation
  5. Role reversal
  6. Programmatic TV
  7. Instant order
  8. 12C / C2C
  9. OOH, Out of the Box
  10. Print is dead. Long live print.