Luxury in 2018: Shepherding clients in 2018 will require agencies to provide clients with expertise one can’t find in-house

Shepherding clients in 2018 will require agencies to provide clients with expertise one can’t find in-house, unlocking new opportunities as well as tangible savings and ultimately making their lives simpler rather than more complex. Guidance with data and new legislations is essential, as Europe also gets ready for the new European Union General Data Protection … Continued

Has creative’s well of originality dried up?

Originality, albeit a somewhat over-used term, is the ultimate prize in creative industries. Creative ideas live and die on how new, fresh and one-of-a-kind they are. From advertising campaigns, to fashion collections, novels and gallery shows, each creative professional is on a mission to develop his or her own original work. As a member of … Continued

In Fashion, Creative Networks Are Taking Over

In luxury fashion, the brand identity equals the brand. Luxury brands are named after their founders, who are celebrated in a cult-like manner. This is true of high-end fashion houses’ creative directors as well, and as Choupette demonstrated, it sometimes extends to their pets. (And to those — like Ashley Tschudin Instagram — who wish to satirize it.) … Continued

Mr Porter Launches Shoppable Apple TV App

Users of Apple TV will be able to download the The Journal, Mr Porter’s weekly digital publication which will offer shoppable content such as apparel, accessories and lifestyle items. Weekly content will include short videos and films such as how-to videos and tutorials as well as behind-the-scenes footage. Jeremy Langmead, brand and content director at Mr Porter, … Continued

Where To Invest In Fashion Technology?

Similarly, startups wanting to target the fashion industry have a ton of fascinating ideas and a clear focus on service and utility, but they lack connections and the mastery of the luxury fashion language. The result is that there are only a few brands that have managed to capture the space where technology and fashion … Continued

The Game-Changing Digital Transformation of Fashion Week

The fashion week month is in the full swing. New York Fashion Week just ended, London just kicked off, and Milan, Paris and others are around the corner. At the ongoing London Fashion Week, which started on Sept. 16 with a posh reception at 10 Downing Street, there will be 83 designers and 5,000 guests … Continued