Creative Development

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case study

Pal Zileri

Special Event Website

Brief

With the aim of loyalizing strategically its top clients consumer, Pal Zileri needed to create an interactive platform to reveal the preview collection FW 2015/2016 one week before the official show in Milan.

Execution

It has been created an online platform available just for a limited period. 
The access was reserved to a selection of top clients identified into the Pal Zileri’s database which could navigate exclusively using the credentials receiving via private newsletter.
Into the microsite we implemented photos and exclusive editorial contents to reveal the main trends and the latest news about the upcoming collection.