Media Services

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case study

Topman

Increasing Footfall Through Digital Media

BACKGROUND

On Black Friday, online sales are dominant so it was important for Topman to cut through and drive store visits. LuxHub decided to use mobile location technology to reach core audiences around Topman stores.

OBJECTIVE

Drive footfall to nationwide Topman stores across the crucial retailing Black Friday weekend.

LUXHUB STRATEGY

Run geo targeted mobile display via mobile specialists Blis Media. Access to a rich audience data set and precise geo targeting capabilities allow Blis Media to track footfall and report back a footfall rate increase.

Study is against control group who were not exposed to this activity, demonstrating the direct impact of the activity.

PERFORMANCE

Our campaign successfully achieved a Footfall Rate of 5.64%.

Positive percentage rate showed direct effectiveness of increasing traffic into store during this critical cluttered weekend.

Activity lead to an additional 57,000 consumers visiting a Topman store.