15 years after the opening of its first boutique in Karaganda, Bottega Italiana decided to extend its sales on online, with the ambition of establishing itself as the first Kazakh luxury e-commerce brand, selling Made in Italy shoes and accessories.
We designed a complete e-commerce environment: the website look and feel, platform selection, creative contents and editorial plan for the first six months, and everything had to deliver a luxury experience. In addition to the set-up activities, we supported Bottega Italiana as it opened social-media accounts, and helped define its content strategy for Facebook, Twitter and Pinterest.