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case study

Louis Vuitton

Brand Launch in Poland

Brief

Over 3-years of discussion and in-deep analysis of Polish market potential, including consumers insights and competitors activity, LuxHub provided a strategic Louis Vuitton brand launch in Poland in 2013.

Execution

Market evaluation was followed by smoothly executed media campaign across high end fashion magazines, with premium placements only. Thanks to Havas Media strong negotiating unit, buying department managed to achieve 7 opening spreads (out of 12 insertions) in top Polish fashion bibles.


The store opening was announced in daily insertions and followed by reach-building in female and fashion premium monthlies. Wide media communication was concluded with the famous LV trunk installation. Louis Vuitton has continued to be a client of LuxHub.