case study

Pirelli Calendar

Press launch and Event

Brief

Presentation of the Calendar Pirelli 2011 and 2012 to the French press, the customers, and the partners of the brand during an exceptional evening.
The agency was loaded with the choice of the place, of brought to light internal and outside, the Reveal and the exhibition of photos, artistic recommendations…

Execution

The national launch of the 2011 calendar was made by Karl Lagerfeld at Mini Palais Paris.
In 2012, the famous Calendar Pirelli was presented to the French press, to the customers and the partners of the brand on the occasion of a private party to the quite new Restaurant Opéra (Opéra Garnier) with Marion JOLLES in mistress of ceremony, NADEAH in exclusive concert followed by DJ Julia. Every year, the launch of the Calendar is one of make you the most waited of the amateurs of photos. The edition 2012 was confided to the Italian photographer Mario Sorrenti.

Results

2011 : 550 VIP guests, press and well-know figures at Mini Palais, Paris.
- Reveal of the 37 pictures
- Private performance by Neimo and a DJ Set by Dj Dam.
- More than 400 guests left with the Calendar.