Research, Trends & Insight

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case study

Moncler

Social Media Influence: Social Media Listening: Brand Perception

Brief

To gain understanding of the brand and product perception and its weaknesses and strengths in key markets: Italy, France and English speaking U.K. and U.S. Utilising these insights gained would inform which sector Moncler needed to focus on: product innovation, communication assets or customer experience in the retail space.

Methodology

Social Buzz-monitoring was implemented in 3 languages that highlighted some peculiarities and differences among the 3 markets. The analysis consisted of two parts: a quantitative one, who the main active authors were and the ranking of the used social platforms while for the qualitative part the focus was to discover the main topics and the sentiment related to the brand and its products. The insights from the analysis enabled to implement specific actions for each country.