Research, Trends & Insight

case study

Michael Kors

Menswear Re-Launch Strategic Recommendation


Michael Kors planned to relaunch their menswear collection. In order to properly evaluate, assess and hopefully optimise opportunities for the brand’s re-launch, LuxHub conducted quantitative and qualitative research across five key markets.


Research was conducted in UK, France, Germany and Spain, assessing previous Michael Kors Men’s campaigns and interviewing target consumers. Findings provided insights from the premium market as well as the target consumer allowing LuxHub to deliver a strategic media recommendation for the relaunch.