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case study

Pal Zileri

Customer Experience Innovation

Brief

Pal Zileri wants to reposition its brand as a lifestyle brand in the aspirational luxury segment offering a new dimension of luxury to its target through new appealing experiences. The brand wants to design a meaningful and unique customer experience thanks to technological and digital innovations.

Execution

Understand the target features in different geographical areas and discover the new relevant luxury dimensions.
Define the most innovative customer experiences on brand’s touch points in order to inspire brand vision and strategy.
Work with key people in the brand’s leading team to create new customized concepts. Arrange the qualitative research to meet target needs and check the relevance.