Condè Nast International’s First Luxury Conference in Florence

During the Condè Nast International’s First Luxury Conference in Florence hosted by Suzy Menkes, Isabelle Harvie-Watt, Global CEO Havas LuxHub & CEO Havas Media Group Italy, led a panel discussion as a keynote speaker on how technology is reshaping the luxury industry‘s future and how “Luxury companies need to think like disrupters”.  Her insights into how technology … Continued

LuxHub Luxury Survey

A new global study of affluent consumers in 9 international markets reveals Chanel as the brand that best represents luxury, followed by Rolex and Cartier. Other findings include: Luxury super brands still dominate for luxury consumers, with 64% preferring them to niche luxury brands. The average personal spend on luxury goods was estimated £21,126 last … Continued

Keeping up with Change. When economic times are worse, luxury does better.

Luxury operates in an isolation that protects it from many of the downside elements of economic chaos. When global economies get bad enough to affect the luxury market, things are really bad. One thing that generally holds true about global economies is that “everything seldom goes horribly wrong everywhere – all at the same time.” … Continued

Havas Media announces the official launch of LuxHub in Poland

During the meeting, beyond presentation of a local team, guests also had an opportunity to get to know results of the survey about luxury goods segment in Poland, as well as upcoming, worldwide trends conducted by LuxHub Global. The survey showed that Luxury in Poland is still rather a way to show off and luxury goods … Continued

The Luxury Customer Journey China

The Luxury Customer Journey is the first country study using a proprietary methodology to look into the customer journey for luxury brands. This methodology is basically an on-line survey that aims to validate the omnichannel approach, monitoring specific customer behaviors, recruiting people from the brand customer data base. In order to introduce this tool to … Continued

Burberry is the first fashion brand to experiment digital tools

Burberry and Twitter have partnered to enable people anywhere in the world to take a photograph from the Burberry Prorsum Autumn/Winter 2015 Womenswear show later today. Any tweets with #Tweetcam and @Burberry Twitter handle will prompt a camera to take a photograph of the catwalk as models strut down the runway. Burberry will tweet each … Continued

Online Men’s Sales Seen Continuing Surge

Ecommerce is looking more and more like the tool men needed to improve upon their fashion game. The ability to both keep up with fashion online and buy it without having to scour through stores and malls — or even wander far from home or work to return it — has helped propel men’s wear … Continued

LuxHub is the new communication partner of Finaest.com

Havas Sport & Entertainment Italy with the support of LuxHub has become partner in communication for the eCommerce Finaest.com. a luxe Italian fashion e-tailer focused on pushing Made In Italy expertise. Finaest.com is the Italian boutique in which you can find high quality products, distinguished by the excellent and rigorous aesthetic of Made in Italy, realized ​​by … Continued

Digital UAE Luxury Outlook Report

The Middle East is synonymous with the Luxury Industry, and in the context of our digitally advancing world, luxury brands, advertisers and publishers are on a persistent progression towards enhancing their digital properties, content and offerings. An industry which had once been left behind, or wanted to, from our digital age, by continuing to rely … Continued

LuxHub focus: Global Trends in Luxury Retail

LuxHub’s global observatory on Research & Insights releases its first report on global retail trends in luxury. This report will be periodically updated. Some of the take outs are summarised in the following points. LuxHub will be hosting a series of workshops on the subject in the key markets across the world. Over the next … Continued