Havas LuxHub is a global centre of excellence for fashion, luxury and high-net-worth marketing.
The Havas LuxHub vision is to be the world's best company at creating meaningful connections between consumers and fashion/luxury brands, using creativity, media and innovation.
As part of Havas, one of the five largest global marketing and advertising agency networks, LuxHub brings to fashion and luxury brands a complete marketing services offering, with four key pillars:
1. Trends and Insights
2. Media Services
3. Creative Development
4. Relationship Marketing
DEDICATED LUXURY TEAM:
Our strategic team of insights, media, creative and digital professionals are immersed and entrenched in luxury, and have the experience and understanding of the needs of luxury clients.
TRENDS INSIGHT AND LUXURY MARKET INTELLIGENCE:
SCB Partners, the leading trends and insights consultancy for the luxury and fashion industry, forms a core part of the LuxHub proposition.
LOCAL AND INTERNATIONAL MEDIA BUYING POWER:
Clients will benefit from Havas Media’s global buying power and media relationships. With billings in excess of $18 billion, Havas Media knows how to stretch client budget the farthest.
BETC Luxe, one of the world’s foremost creative agencies for fashion and luxury, forms a core part of our creative and consultancy offering.
LUXURY DIGITAL POWERHOUSE:
LuxHub’s relationships in luxury media are far-reaching, underpinned by the Havas digital powerhouse. Havas’ digital income is the highest of any integrated agency
LuxHub operates across Havas.
Havas is the 5th largest global communications company, with $18 billion in billings.Founded in 1835 in Paris, the Group now employs 20,000 people in over 126 international markets. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas is organized into two divisions: Havas Media Group and Havas Creative Group.
Havas Media Group operates in over 100 countries, and incorporates four major commercial brands: Havas Media, Arena Media, Forward Media and Havas Sports & Entertainment, the industry’s largest brand engagement network. Our mission is to create meaningful connections between brands and people.
Havas Creative Group incorporates the Havas Worldwide network, 316 offices in 75 countries, the Arnold micro-network, 15 agencies in 12 countries as well as several leading agencies including BETC, the creative hive designed to connect brands with the world.
Tammy Smulders is Global Managing Director of Havas LuxHub. While at Havas LuxHub, and previously at SCB Partners (now part of Havas), Tammy has worked across fashion and luxury clients including Burberry, Chanel, Hermes, Net-A-Porter, Christie’s, De Beers, NetJets, Harrods, and Michael Kors.
Tammy received her BA from Columbia University and her MBA from Harvard Business School.
Graduated from SciencesPo Paris and Berkeley (CA, USA), Brune starts her career at Havas Paris as a consultant specialised in branding and advertising. In 2010, she is appointed as new business and marketing director, a position she took up for 4 years. It is in May 2014 that Brune joins BETC Luxe’s teams as Deputy managing director.
As such, she leads a team of about 40 people and has been in charge of leading many international and integrated budgets such as Louis Vuitton, La Fondation Louis Vuitton, LVMH Prize, Le Bon Marché, Fendi, Cointreau or Yves Saint Laurent Beauty. Since joining BETC Luxe, she has actively contributed to the agency development.
Anne-Claire has over 10 years experience in media and digital, marketing communications.
Anne-Claire was International Digital Media Manager at Chanel, and prior to that at LVMH and in the travel industry. Following that, she worked agency side at Carat before joining LuxHub.
MA Sciences-Po, Paris.
An experienced strategist with a passion for new things, she earned her doctorate in sociology and worked in the world’s top advertising agencies. Known for her future-facing approach to strategy, she led design of digital brand experiences and business solutions for global luxury and fashion brands like Tom Ford, Topshop, Canali, Harry Winston, PUMA, Tom Ford Beauty, Replay, DeBeers,The Macallan, Blomberg Media, Knoll and The Peninsula Hotels.
Ana was recognized as one of the top 10 digital strategists in the world by the Guardian, her writing has appeared in Fast Company, Adweek, Advertising Age, Campaign, Luxury Daily and the Guardian. She presented at SxSW, Advertising Week New York, OMMA and the Retail Futures Forum among others and guest lectured at Columbia University, SVA, Miami Ad School and HyperIsland. Ana lives in New York City.
After completing a B.A in Film, Media and Television, Tiana has worked for 9 years in media, marketing and business development in New Zealand, Australia, U.K. and Germany.
Tiana has worked across media agency and publisher side on fashion, beauty and luxury clients.