Global Luxury Customer Journey

The Luxury Customer Journey (LCJ) provides an initial snapshot of the most important marketing KPI’s (top of mind, spontaneous and total awareness) before delving deeper into the more relevant content and touch points that build brand awareness and intention to buy, from traditional press and celebrity endorsement to digital word of mouth and bloggers. The … Continued

Digital UAE Luxury Outlook Report

The Middle East is synonymous with the Luxury Industry, and in the context of our digitally advancing world, luxury brands, advertisers and publishers are on a persistent progression towards enhancing their digital properties, content and offerings. An industry which had once been left behind, or wanted to, from our digital age, by continuing to rely … Continued