Vogue Arabia to Launch in the Middle East

The publication is the result of a partnership between Condé Nast International and Nervora, the publisher of Style/com/ Arabia, with the appointment of Saudi Princess Deena Aljuhani Abdulaziz as founding editor-in-chief. The decision to launch the magazine in the Middle East will have a significant impact on the fashion industry, with the regions interest in … Continued

Arab Luxury World 2016 discusses the ‘New Norm’

Opening the first day with a keynote speech was Co-Chief Executive Officer and partner of Havas ME, Patrick Chalhoub. Delivering an insightful speech on the transition of the luxury industry in the MENA region, Patrick highlighted how we are seeing a growth that has taken a decline in recent times, marked by a more mature … Continued

Global Luxury Customer Journey

The Luxury Customer Journey (LCJ) provides an initial snapshot of the most important marketing KPI’s (top of mind, spontaneous and total awareness) before delving deeper into the more relevant content and touch points that build brand awareness and intention to buy, from traditional press and celebrity endorsement to digital word of mouth and bloggers. The … Continued

Citizen K Arabia & Citizen K Homme Arabia to launch in the Middle East

France’s leading luxury fashion and lifestyle magazines to be published quarterly for the United Arab Emirates, Qatar, Saudi Arabia, Oman, Kuwait, Bahrain, Jordan, Egypt and Lebanon. This launch builds on the international success of the Citizen K brand and will mix both arabic and english languages. CitizenK Arabia will combine the best of Citizen K … Continued

And the style.com/arabia – DDFC fashion prize winner is…

Bazaza’s winning capsule collection will be available for sale on Farfetch.com come February 2016, and he will also receive a financial grant, a year of high-level mentoring support from highly esteemed mentors, a fashion show at Fashion Forward Fall 2016, a wide-reaching advertising campaign, and media/press coverage. Hind Matar, hailing from Bahrain, won the Cadillac … Continued

The style.com/arabia—DDFC fashion prize finalists kick off award week

The Fashion Prize finalists, in the running for the US $250,000 prize, arrived to a relaxed outdoor setting complete with picnic tables and a food truck. Designers Riccardo Audisio and Yago Goicoechea of Taller Marmor, Hussein Bazaza, Aziz Humaid, and Rami Kadi were the first to arrive and were welcomed by jury members, CEO and … Continued

Meet The Duo Behind Saudi’s First E-Tailer

Sisters Fatma and Nouf Musallam, 27- and 25-years-old respectively, are the brains behind newly-launched, Saudi-based e-tail site, The M Project. “We wanted to create something niche and contemporary, attempting to fill the gap between high street and luxury in the Middle East, mainly Saudi Arabia,” they tell Bazaar. The site stocks the likes of Maison … Continued

Snapchat is in fashion with Burberry

British luxury designer Burberry will show off its latest fashion collection on Snapchat before it hits the runway at London Fashion Week, the company said on Friday. The Spring/Summer 2016 collection will premiere in the messaging app at 7PM BST (2PM ET) on Sunday 20th September and will disappear after 24 hours. The preview will reveal the … Continued