Creative Development

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case study

Fendi

Social Media and Digital PR: Global Strategy and Management

Brief

To design Fendi’s social-media strategy and online presence through a strategic plan that develops its digital identity while maintaining its DNA pillars of exclusivity and sophistication.

Execution

We conducted extensive brand analysis of European, American and Chinese consumer perception through social media.
Based on this study, a global social-media and digital PR strategy was created and supported by the co-ordination of our content and community management and digital PR teams. From 2013 onwards, we have managed Fendi’s social-media presence and digital PR strategy and co-ordination worldwide.

Results

2014 Results:

We created a community of more than 1 million users on Instagram
We achieved 330% more followers on Twitter
We achieved a 30% increase in the Facebook fanbase
We more than doubled the Pinterest, Google+ and YouTube fanbases.