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Vogue Arabia to Launch in the Middle East

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After years of anticipating the arrival of the world’s most prominent fashion publication, the launch of Vogue Arabia has been officially announced.

The publication is the result of a partnership between Condé Nast International and Nervora, the publisher of Style/com/ Arabia, with the appointment of Saudi Princess Deena Aljuhani Abdulaziz as founding editor-in-chief.

The decision to launch the magazine in the Middle East will have a significant impact on the fashion industry, with the regions interest in high end fashion brands continuously increasing and evolving. With the Arab world consisting of more than 350 million people and the luxury good market reaching an estimated $9 billion, the introduction of Vogue Arabia is sure to be a success with long term potential.

The first edition of the magazine is scheduled to be released digitally in October in both English and Arabic, with print editions to follow in the spring. The Vogue Arabia print magazine will mark the 22nd edition for Condé Nast and will publish 11 editions per year. The primary focus for print distribution will be the GCC countries, in addition to emerging markets in the Middle East including Lebanon, Egypt and Morocco.

The appointment of Abdulaziz as founding editor-in-chief could not be more appropriately placed, as the Saudi Princess already stands as an influential voice for fashion in the region.  With a cosmopolitan outlook and an understanding of both Western and Eastern cultures, Abdulaziz will play an important role in the Vogue Arabia publication.

The Vogue Arabia headquarters will be based in the city of Dubai.

To read the official letter by Nervora CEO and founder, Shashi Menon, please follow the link below:

http://arabia.style.com/fashion/news/vogue-arabia-conde-nast-nervora/