Bazaza’s winning capsule collection will be available for sale on Farfetch.com come February 2016, and he will also receive a financial grant, a year of high-level mentoring support from highly esteemed mentors, a fashion show at Fashion Forward Fall 2016, a wide-reaching advertising campaign, and media/press coverage.
Hind Matar, hailing from Bahrain, won the Cadillac Design Challenge. She will receive a production grant and her winning design will also be sold globally on Farfetch.com in February 2016.
During the elegant soirée, which was attended by designers Reem Acra and Zuhair Murad, Farfetch CEO José Neves and CMO Stephanie Horton; Deena Aljuhani Abdulaziz; Hanneli Mustaparta; model Johannes Huebl; Patrick and Ingie Chalhoub; Khalid Al Tayer; Mohammed Al Habtoor; and others, Shashi Menon, CEO and Publisher of Style.com/Arabia, commented, “With the Fashion Prize, our vision was to elevate the regional fashion scene to a truly global level, and though we could only select two winners, we’re dedicated to supporting all of these home-grown talents and to showcasing them on an international stage.” Sofia Guellaty, Editor-in-Chief, added, “The Fashion Prize is emblematic of an industry coming together as a community to nurture and help our talent grow and expand.”
Nez Gebreel, CEO of the Dubai Design & Fashion Council stated, “The Fashion Prize has shed a light on the creativity and originality harbored by the region’s design talent and we were impressed by the final collections that were showcased. We hope this experience is a stepping stone for these designers to propel their careers and we look forward to being part of this journey with them.”
José Neves, Founder and CEO of Farfetch, highlighted the international commercial reach that Bazaza will soon benefit from, concluding, “At Farfetch we are committed to championing emerging design talent and are delighted to have the opportunity to do this in the Middle East by supporting the Style.com/Arabia – DDFC Fashion Prize. By having the winning designers sell through the Farfetch platform, we’re offering them the chance to step into the global spotlight and enabling them to reach customers they might never have had the chance to.”