Global Luxury Customer Journey

The Luxury Customer Journey (LCJ) provides an initial snapshot of the most important marketing KPI’s (top of mind, spontaneous and total awareness) before delving deeper into the more relevant content and touch points that build brand awareness and intention to buy, from traditional press and celebrity endorsement to digital word of mouth and bloggers. The … Continued

Christian Louboutin’s middle eastern-inspired lipstick collection

When it comes to make-up, nothing rivals the power of a red lip. We reach for an emergency slick of crimson to feel instantly put-together before an impromptu meeting, while the pièce de résistance of our carefully-applied going out face is a pillar box pout. It’s instant armour. A big old dose of confidence, neatly packaged in … Continued